Analysis Of Foreign Direct Investment And Marketing Management

Foreign direct investment, marketing strategy, management of marketing operations , determinants of FDI, market access Foreign direct investment is the investment that is made by an organization or an individual in a specific country related to the interests in business in the other country. Foreign direct investment takes place when an organization plans to expand its operations in a different country or acquires business assets in a foreign country. Foreign direct investment is attracted by countries which have an open economy and offers skilled workforce to the organization. Foreign direct investments can be of three types which are, vertical, horizontal and conglomerate (Blonigen and Piger 2014). Foreign direct investment can be used by any organization as an international market strategy according to which they can invest in manufacturing or setting up a new factory in a different country. The definition of FDI is also related to the acquisition of interest related to a company in another country. The different ways by which the organization can enter a new market are, construction of facilities in a new market area, acquisitions and mergers, investment in joint venture which is located in a foreign area. Foreign direct investment is made by an organization so that they can access to closed markets which are limited by trade related barriers (Papadopoulos, Hamzaoui-Essoussi and El Banna 2016). The companies can take advantage of the lower costs related to production and labour in the new market areas of the country. This type of investment is important for many industries or companies which demand innovation and access to technology. Investments are made in different countri es so that the organization can enhance its competitive position in the industry (Sheth and Sisodia 2015). The conclusions that are presented in the study are of significance in the academic and practical fields. On one hand, this supports the development of the studies related to future research related to the marketing strategies developed after making investments in the foreign countries. On the other hand, the reasons that are related to the foreign investment related decisions of the organizations are also presented. This study will therefore help in analysing the foreign investments and the strategies related to marketing. Blonigen, B.A. and Piger, J., 2014. Determinants of foreign direct investment.  Canadian Journal of Economics/Revue canadienne d'à ©conomique,  47(3), pp.775-812. Olson, E.M., Slater, S.F., Hult, G.T.M. and Olson, K.M., 2018. The application of human resource   management policies within the marketing organization: The impact on business and marketing strategy implementation.  Industrial Marketing Management. Papadopoulos, N., Hamzaoui-Essoussi, L. and El Banna, A., 2016. Nation branding for foreign direct investment: an Integrative review and directions for research and strategy.  Journal of Product & Brand Management ,  25(7), pp.615-628. Sheth, J.N. and Sisodia, R.S., 2015.  Does marketing need reform?: Fresh perspectives on the future. Routledge.

Employability and Personal Development Assignment - 1

Employability and Personal Development - Assignment Example The employee, if works efficiently under a concrete and esteemed employer, can expect promotions, pay increases and a decent pension to retire with. Traditionally, a career would comprise of similar jobs, like a cook, food caterer, and a hotel chef. An experience of jobs as diverse as a doctor, a designer, and a cook would not traditionally constitute of a career. The traditional theme also emphasizes on a career as a profession, which is perceived to belong to a higher socio-economic standard and gives greater independence. As such, lawyers and doctors fall as examples of traditional careers. The limitations of traditional careers, namely downscaling of the workforce by firms, declining mutual loyalty between the employers and the employed and rising job security evolved the nature of careers over the decades that help individuals adjust to the rising uncertainties of the working environment. Most common of this contemporary or modern perspective of careers is boundaryless careers. They operate beyond the hierarchical, social and industrial parameters, and are not linked to a central employment setting, and have a good degree of inter-organizational mobility. This is hence followed by people focusing on a global career. This is in contrast to a traditional career, which is highly immobile and where a single career path and organizational setting has to be adhered to. Also, a modern career requires individuals to be highly self-responsible in their career choices and determine career goals based o personal value, which is contrary to traditional careers where organization determines the career path to be followed. This evolutional in career opportunities mean that I have a wider range of choices available in modern careers with greater autonomy, despite employing the similar skills as could have been applied in a traditional career.

Activity or Working Capital Efficiency Ratios Term Paper

Activity or Working Capital Efficiency Ratios - Term Paper Example Activity ratios are operating efficiency measures, which determine the ability of a company to maximize its output given a certain level of resources. These ratios significantly gauge the asset, investment, and cost management performance of the business entity. Ratios under this category are inventory, creditors’ and debtors’ ratio. The inventory ratio measures the number of days the inventories stay in the company’s distribution center or warehouses. The debtors’ ratio reveals the efficiency of a business organization in collecting its account receivables while creditors’ ratio shows the number of days the company is able to pay its suppliers. Lower numbers are typically preferred in this ratio classification as they signify speed and efficiency of the business organization in dealing with its different transactions.             Appendix 3 shows the working capital efficiency of HR Owen Plc and Antonov Plc. It should be noted that in general, HR Owen is able to boost its efficiency as indicated from the improvement of its inventory and trade creditor ratio. The company is able to reduce the number of days the stocks sit on its warehouse from 84 to 65. HR Owen is also more responsible for its debts it is able to pay its trade creditors in just 12 days. However, HR Owen should still concentrate on its efforts of collecting its receivables from customers. The company reports that it became relatively slower I collecting receivables by three days compared to the 12 days recorded in 2004. The performance of Astronov is again inferior to HR Owen evidenced by its higher debtor’s ratio. The other ratios cannot be computed as the company does not record revenue and cost of sales for the periods considered. Liquidity or solvency ratios are used as measures of the company’s ability to finance its short-term obligations by its cash and near-cash items. Included in these ratios are the current and acid test or quick ratios. Current ratio expresses the â€Å"working capital’ relationship of current assets available to meet the company’s current obligations.†